Nissan will exhibit the Teatro for Dayz, an innovative concept that signals a new direction in mobile technology at the upcoming Tokyo Motor Show.
Designed especially for the digital native generation, the Nissan Teatro for Dayz is a vision of near-future vehicles departs from convention and marks a shift in perception.
Teatro for Dayz is a combination of mobile technologies unlike any previously imagined in a car. Combined with Nissan’s EV technology, this car represents a radical new way of thinking about how vehicles can be used.
Call it a vehicle. Call it a hi-tech device. Call it the lifestyle driver of the future.
According to Nissan, the concept is designed for a generation of young people who are just approaching the age of driving. Nissan labels them “share natives.”
“The generation now getting their first driver’s licenses has always been connected through digital devices, email, social media and so forth,” Nissan product planning manager Hidemi Sasaki said in a statement.
“What share natives want from cars is not the joy of driving or their own private space, but a better way to connect with friends and share experiences.”
According to Nissan executive design director Satoshi Tai, traditional automotive values are actually a turnoff for the Teatro’s target market because they “call to mind old-fashioned technology that bears little relevance to their lives.”
Bringing together observations of share natives’ interests and lifestyles with Nissan’s technological strengths in EV technology and insights into how the future of car technology will unfold led to the development of the first car for the next generation of drivers: Teatro for Dayz.
From concept to interior and exterior design, Teatro for Dayz is simple: a clean canvas. When the car is in drive mode, meters, controls and maps appear on a pure white instrument panel. When parked, Teatro for Dayz transforms into an entirely new device. The entire interior, starting with the instrument panel, becomes a live display for a generation wired for connectivity.
Teatro derives from the Italian word for theater. It is easy to picture share natives making Teatro for Dayz the center of an impromptu outdoor festival, or embarking on serious new-generation gaming fun complete with top-quality sound.
Share natives could change Teatro for Dayz’s interior design, matching the look to the season, the weather, or simply the vibe of the day. Some might choose to share a dreamy scene with close friends far away. Others might decorate for an online party and share the moment with friends.
Teatro for Dayz’s plain exterior, too, serves as a canvas for ideas. It’s outfitted with LED screens that enable further self-expression. Any experience in or around the car can be shared instantly via an onboard camera. All the while, the EV battery keeps smartphones and other devices juiced up.
Teatro for Dayz’s user interface is based on freedom. When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges and car navigation information on the instrument screen. Unnecessary information can be hidden.
The solid white interior suggests infinite possibilities for display. As technology evolves and share natives contribute ideas through feedback, the variety of ways the interior could serve as a digital native theater will expand.