Audi and CARIAD, a Volkswagen subsidiary, have announced a partnership to introduce an app store to selected models with the MIB 3 infotainment toolkit. The app store will allow customers to directly access third-party apps through the MMI in their vehicles, without needing to use their smartphones. Customers can access the store via a separate MMI tile and download apps in various categories, including music, video, gaming, navigation, productivity, weather, and news. In a
ddition, Amazon’s Alexa has been available in Audi models since 2019, with access to new features from this summer, such as an improved graphical interface. To use the third-party apps, a data link is required, which will be billed conveniently via data volume for European Audi owners. Audi In-Car App Store will be available in selected models with the latest MIB 3 software cluster from June, including the Audi A3, A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT.
However, the third-party apps will not be available on vehicles with an earlier date of production. Audi is utilizing the collective knowledge and synergies within the Volkswagen Group to ensure the success of complex digital systems, such as the new store for apps. CARIAD, the group’s software company, is developing the technology stack for automated and connected driving, driver assistance systems, a standardized infotainment platform, and a new digital ecosystem centered around the car.
This move by Audi and CARIAD is part of a broader trend among automakers to integrate more technology and connectivity features into their vehicles. As consumers become more accustomed to using apps in their daily lives, the demand for in-car app stores is expected to grow.
The partnership between Audi and CARIAD also highlights the importance of collaboration and sharing of resources within the Volkswagen Group. By pooling their expertise and resources, the companies are better equipped to develop cutting-edge technology and remain competitive in the rapidly evolving automotive industry.
The app store from Audi and CARIAD is a promising development for Audi owners who want to access third-party apps directly from their vehicles. As technology continues to shape the automotive industry, it will be interesting to see what other innovations emerge from collaborations between automakers and technology companies.