Kia Motors presented its future mobility vision at the 2018 Consumer Electronics Show (CES) in Las Vegas. Under its new ‘Boundless for all’ vision, Kia will bring a future in which opportunities for mobility and transportation are limitless.
To broaden horizons with its mobility services, Kia is also demonstrating a range of new technologies as part of its new ‘ACE’ strategy to make its cars more Autonomous, Connected and Eco/Electric.
‘Boundless for all’ is Kia’s future vision – where everyone has the opportunity to enjoy the infinite value that future mobility will bring. This is Kia’s manifesto for its role as a mass mobility provider in the future. Consumers are bound today by the idea that a car is ‘just a vehicle’, but Kia is committed to providing a broader solution to mobility. ‘Boundless for all’ represents a future in which a vehicle can be so much more than the sum of its parts,” said Dr. Woong-chul Yang, Vice Chairman and Head of Kia R&D Center.
16 new electrified vehicles by 2025
Kia will continue to expand its range of environmentally-friendly cars in the coming years, and plans to offer a total of 16 electrified vehicles by 2025, including a fuel-cell electric vehicle (FCEV) in 2020.
The company plans to operate a large-scale test fleet for autonomous technology on public roads from 2019, paving the way for commercial production of the technology. Kia aims to commercialize Level 4 autonomous vehicles in smart cities from 2021 with a new Smart City pilot project.
“Kia’s connected cars will be both boundless and connected and offer a new kind of mobility experience. Virtual reality, self-driving cars, and ‘vehicle-to-everything’ connectivity were all once considered technologies of the distant future. As they rapidly become a reality, Kia is exploring how to deploy these new technologies for its customers. Our strategy and vision for future mobility is demonstrated by a range of interactive displays, showing what our customers can look forward to,” said Vice Chairman Yang.
Interactive exhibits preview new in-car technology
At CES 2018, Kia is exhibiting its latest HMI technologies, autonomous drive features and the world’s first in-car 5G connection. These exhibits hint at innovations that could be adapted for use in the brand’s future vehicles. Kia is demonstrating these innovations through a set of interactive cockpit-style experiences, presenting the brand’s ‘Beyond Autonomous Driving’ vision with technologies that idle passengers can draw upon in a future of vehicle autonomy.
WiBLE car-sharing service to launch in Europe in 2018
Enabling urban and suburban mobility, Kia has today announced plans to roll-out its ‘WiBLE’ car-sharing service to new regions. Launched in Korea in 2017, WiBLE – a portmanteau of ‘Widely Accessible’ – will be introduced to certain European markets and cities from late 2018. Kia plans to expand the service into other markets around the world in the coming years.
WiBLE will be serviced in the designated areas in city centers, providing vehicles to customers who need to drive but may not own a car of their own or who want more convenient drive in city centers.
WiBLE is accessed via an accompanying smartphone app. Users then pay for individual journeys in a WiBLE vehicle, charged according to the amount of time they use the car. WiBLE in Europe enables users to complete one-way journeys, rather than requiring them to return the car to the same point, for maximum convenience and value for money.
Kia will announce the first European locations for the launch of WiBLE later in 2018.